Lab - Film Shaper

A woman resembling the Virgin Mary, praying in her knees, fragmented memories escaping her as she prays. A visual representation of the struggle against Alzheimer's, made for an AI-generated punk rock prayer song "Oblivion" created by the Romanian filmmaker and researcher Georgia Mihalcea.

“Oblivion”: When AI Meets Alzheimer’s in a Punk Rock Prayer

By admin
December 6, 2024

Alzheimer's can't silence us. "Oblivion" is a song of hope and resistance, blending AI and human creativity. Listen now and join the fight against this disease. Read More

Frail elderly woman with a cane walks slowly through a doorway. A large cross hangs above the doorway.

A Million Silent Rooms: A Song Born from AI and Human co-creation in response to elders’ loneliness

By admin
November 23, 2024

Music video "A Million Silent Rooms" uses AI to explore the emotional landscape of elderly loneliness in Romania. The research behind the social ad-film "Silent Heroes " guided with the metadata-driven method developed by Georgia Mihalcea "From Numbness to Narrative". Read More

Georgia Mihalcea, writer of Canarian Dream, climbs a mountain path on the trail to the Semaphore of Anaga in Igueste de San Andrés, Tenerife, Canary Islands, Spain. This image represents the film's exploration of new beginnings and finding meaning beyond the traditional rat race by following Film Shaper Methodology of crafting a film digital blueprint.

“Canarian Dream”: Shaping A Dramedy’s Digital Blueprint for Discoverability

By admin
November 1, 2024

Learn how to make your film naturally discoverable in the digital age with the “dual storytelling” approach. This case study explores how to align human storytelling with machine-readable metadata for enhanced film visibility and audience engagement. A Dual Audience Approach for Discoverable Filmmaking: Case Study “Canarian Dream” Writing and making a naturally findable film in […] Read More

A stylized illustration depicting a filmmaker and a viewer standing back-to-back, surrounded by sound waves symbolizing the influence of a visual leader.

The Visual Leader: Directing Change in a 1-Second World

By admin
October 27, 2024

Learning how to become a visual leader in the 1-second world governed by instant gratification and distraction, through visual communication, storytelling, and the power of metadata to capture and guide attention, and inspire change. Read More

A digital film camera on a tripod, connected to a computer monitor displaying editing software. The image represents the use of metadata in filmmaking.

“Boredom” Deconstructed: A Metadata Approach to Filmmaking

By admin
October 18, 2024

Discover the power of metadata in filmmaking! This case study analyzes the short film "Boredom" and reveals how a metadata-driven approach can boost discoverability, inform creative decisions, and enhance marketing content and communication. Read More

A filmstrip with frames showcasing scenes from a movie, overlaid with musical notes and AI symbols, symbolizing the AI's role in generating a unique soundtrack for each frame.

“Shadowplay”: When AI Gives Every Film Frame its Own Soundtrack

By admin
October 14, 2024

"Shadowplay" reimagines the 1967 Romanian film "Meandre" with AI-generated music for every keyframe. Discover how this visual research project uses film metadata and AI to create a unique cinematic experience. Read More

Two turtles with yellow shells stand on opposite ends of a yellow cogged bridge, reaching towards each other against a backdrop of a black and white jungle with two large yellow moons. The title "KEYWORDS" is displayed in cut-out letters at the bottom

Lights, Camera, Keywords! Rethinking Filmmaking for the SEO Era.

By Georgia Mihalcea
November 29, 2023

The author explores and advocates for the application of SEO keywords in film development and production, to enhance discoverability and independence in the digital age. Read More

A turtle wearing round yellow glasses sits holding a smartphone with a glowing yellow screen in a black and white jungle setting.

Optimizing Your Film’s Online Presence: A Strategic Guideline

By Georgia Mihalcea
May 2, 2023

Rethinking a movie strategy in alignment with the online marketing landscape is something any producer and filmmaker should consider in the algorithmic culture. Read More

A traveler with a backpack encounters a giant turtle emerging from a glowing yellow tablet screen in a monochromatic jungle setting with a large moon overhead

A movie strategy without considering algorithms is past tense.

By Georgia Mihalcea
March 11, 2023

What if I am an algorithm? Understanding the language of the algorithms and integrating it in a movie strategy. Read More

A turtle floats above a yellow bridge that extends into a black and white jungle, with a large yellow moon in the background and stylized palm trees

An online marketing roadmap for artists and filmmakers.

By Georgia Mihalcea
January 30, 2023

The online marketing challenge for non-specialists like film producers, artists, and filmmakers. Read More

A small turtle follows a larger turtle beneath a glowing crescent moon that illuminates a black and white jungle scene

Is a Filmmaking Career Worth It? Assessing Realistic Prospects

By Georgia Mihalcea
January 29, 2023

Love, passion, need, hobby, calling, or career? What is it filmmaking for me? Why do I want to make films? What do I want to say? Why do I need to say it? Why through filmmaking? Read More

A turtle appears to walk out of a smartphone screen, which displays a bright yellow moon, towards three people standing in a black and white landscape with strangely shaped hills.

Navigating the Video Marketing Ecosystem: Insights for Filmmakers and Creators

By Georgia Mihalcea
January 28, 2023

The 4th reason people go online today is to watch movies, TV shows and video content. However, how many artists, independent filmmakers, and independent films are part of the math of this opportunity? Read More