Georgia Mihalcea

Two turtles with yellow shells stand on opposite ends of a yellow cogged bridge, reaching towards each other against a backdrop of a black and white jungle with two large yellow moons. The title "KEYWORDS" is displayed in cut-out letters at the bottom

Lights, Camera, Keywords! Rethinking Filmmaking for the SEO Era.

By Georgia Mihalcea
November 29, 2023

The author explores and advocates for the application of SEO keywords in film development and production, to enhance discoverability and independence in the digital age.

A turtle wearing round yellow glasses sits holding a smartphone with a glowing yellow screen in a black and white jungle setting.

Optimizing Your Film’s Online Presence: A Strategic Guideline

By Georgia Mihalcea
May 2, 2023

Rethinking a movie strategy in alignment with the online marketing landscape is something any producer and filmmaker should consider in the algorithmic culture.

A traveler with a backpack encounters a giant turtle emerging from a glowing yellow tablet screen in a monochromatic jungle setting with a large moon overhead

A movie strategy without considering algorithms is past tense.

By Georgia Mihalcea
March 11, 2023

What if I am an algorithm? Understanding the language of the algorithms and integrating it in a movie strategy.

A turtle floats above a yellow bridge that extends into a black and white jungle, with a large yellow moon in the background and stylized palm trees

An online marketing roadmap for artists and filmmakers.

By Georgia Mihalcea
January 30, 2023

The online marketing challenge for non-specialists like film producers, artists, and filmmakers.

A small turtle follows a larger turtle beneath a glowing crescent moon that illuminates a black and white jungle scene

Is a Filmmaking Career Worth It? Assessing Realistic Prospects

By Georgia Mihalcea
January 29, 2023

Love, passion, need, hobby, calling, or career? What is it filmmaking for me? Why do I want to make films? What do I want to say? Why do I need to say it? Why through filmmaking?

A turtle appears to walk out of a smartphone screen, which displays a bright yellow moon, towards three people standing in a black and white landscape with strangely shaped hills.

Navigating the Video Marketing Ecosystem: Insights for Filmmakers and Creators

By Georgia Mihalcea
January 28, 2023

The 4th reason people go online today is to watch movies, TV shows and video content. However, how many artists, independent filmmakers, and independent films are part of the math of this opportunity?

Film Shaper

Author Georgia Mihalcea