CINEMATIC
MATCHMAKING
Experiments in Metadata-Driven Filmmaking
Film Shaper is a testing environment exploring the use of metadata, controlled vocabularies, and structured language in the filmmaking and AI-generated content to help independent filmmakers, small brands and content creators to enhance the organic online visibility and discovery of their films, videos and artworks.
A Machine-Readable Approach to
Filmmaking, Media and Generative AI Content Production
This 10-second AI-made video illustrates the influence of metadata and a more machine-readable approach to filmmaking in generative content creation. For workshops, presentations, and how to get involved in film shaping experiments with your creative projects, check out Offerings.
Beyond Film
for Better Clarity and Visibility
This research-driven metadata-focused approach aims to demonstrate new methods for content discovery in the digital age, help creators have more agency over their productions and reach a wider audience, regardless of where they publish their content and how the web infrastructure evolves. Check Beyond Film to see how this framework also shows the broader applications and impact of integrating the metadata mindset in storytelling and communication processes. It is not about making more commercial narratives, but making any narrative more commercial.
An Interdisciplinary
Framework for Discovery
Films should not be isolated experiences that fade into obscurity after their premiere. Instead, they should be adaptable and evolving narratives that travel alongside algorithms, AI and further developments of web infrastructure, staying relevant and discoverable on virtual shelves for years to come. A natural way to enhance film communication and visibility in the digital age is by proactively integrating a machine-readable mindset into their creation, leading to a more fluent end-to-end production process.
The Art and Science of Film Optimization
A new frontier for filmmakers and film producers. A paradigm shift in storytelling, media contend and movie production. Let’s learn together how to transform indie films into long-lasting experiences.
Film Shaper is a human-centered framework developed for her PhD research by filmmaker and content strategist Georgia Mihalcea, bridging the gap between technology and creativity to empower independent filmmakers and to create a more equitable landscape for content discovery and distribution. Her new YouTube channel, Visible You, features short educational videos about visibility, narrated by AI voices.